About Me

“ You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. ” Dr. Seuss

I believe that we are all made out of stories and that each story matters – our lives are the sum of these stories, great or small. As a photographer, it is my purpose to tell these stories through my photos. And I aim to catch the everyday moments that make up our stories – with honesty, whimsy, joy, flaws, quirks and all the elements that make life so darn precious.

A bit about me…

I’m Martha, mama to 3 amazing kids (2 boys, 1 girl), wife to an amazing guy, and a freelance lifestyle photographer.

I grew up in the rural parts of Northern Israel, surrounded by greenery, hot humid summers, endless fields, pine forests, clementine trees, almond orchards, and beautiful burning orange sunsets.

As a child, I loved hearing my dad’s stories about his past – European forests, freshwater creeks, endless Anemone meadows, forest creatures, and the magic of light and shadow. His remarkable stories inspired me to become a ferocious reader, and my mom encouraged my endless reading with her beautiful choices of books and a dedication to family travel. While attending university I studied English Literature and enjoyed every minute of it – so, as you see, stories and storytelling have always been part of my life’s narrative.

However, it was only when I became a mother that I truly discovered my own way of capturing and telling stories – through my photos. Despite writing and putting my stories into words and essays, I felt like there was an element missing from my creative process – a visual element. I always had a particular interest in photography, but having a baby turned that interest into a passion. I began taking numerous photos of my little love. This devotion to becoming creative encouraged me to learn everything I could about photography – experiment with light and shadow, take classes and workshops, and invest in mentoring from world-renowned artists. One thing led to another, and I began receiving requests and slowly decided to turn my passion into a career path.

There you have it, that’s me and I hope we can work together to create something special. I believe that we all have stories to tell…we just need a little imagination and a lot of passion.


My Approach

“ Why fit in when you were born to stand out? ” Dr. Seuss

Before jumping into technical details about my process, I want to say a few words about my approach and my goals as an artist and a photographer. I believe that every person, big or small, has a story to tell – I believe that we are all made out of stories and that our lives are the sum of these stories. Every story counts, even those ordinary moments that we tend to brush off are stories, and my aim is to capture them – with honesty and mindfulness. My job is to catch stories and bring them to life with my camera. I don’t remember who said that “what I like about photography is that it captures moments that are gone forever – one second they are there, and the next they are gone”, and this echoes exactly how I feel – it is my aim to catch these fleeting moments, and create beautiful stories. I am a story-catcher, a visual storyteller, and a dreamer.

Lifestyle and candid documentary photography are styles that aim to capture moments in their natural light and environment. These moments can be raw and unplanned or slightly styled and directed, but the aim is all the same– capturing natural, honest beauty while utilizing natural light and finding magic in ordinary everyday settings. We all have beauty in us, we just need to believe it.

As a parent, I have learned that everyday moments are those that matter most – a new mother holding her newborn baby in her arms, an expecting mama cradling her round baby bump, a dad flying a kite with his kiddo, siblings pretending that their bath is an endless ocean, kids playing at the beach, dunking cookies in milk, going to the zoo, seeing snow for the first time. These little stories are endless, and they make up the big story of our lives – our days potentially contain endless stories and opportunities, we just have to be wise enough to notice them.

So there you have it, my approach to life and photography is honest and mindful. I aim to catch the stories around me as best I can – with all the glorious imperfections, all the little flaws, and all those tiny elements that make each story one of a kind.

Let’s tell your story.


Let's tell your story.

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